Under Article 21 of the GDPR, a Controller Must Stop

Under Article 21 of the GDPR, a controller must stop profiling when requested by a data subject, unless it can demonstrate compelling legitimate grounds that override the interests of the individual. In the Guidelines on Automated individual decision-making and Profiling, the WP 29 says the controller needs to do all of the following to demonstrate that it has such legitimate grounds EXCEPT?

A) Carry out an exercise that weighs the interests of the controller and the basis for the data subject's objection.
B) Consider the impact of the profiling on the data subject's interest, rights and freedoms.
C) Demonstrate that the profiling is for the purposes of direct marketing.
D) Consider the importance of the profiling to their particular objective.