When Blue Water publication releases professional books,it lends or donates a number of these new books to university libraries and professors.Which of the following strategies is the firm using to accelerate distribution?
A) Bundling relationship
B) Product modularity
C) Sponsorship
D) Consignment arrangement

Question

Quizplus · Accepted Answer

The firm is using sponsorship strategy to accelerate distribution by donating the new books to university libraries and professors. This will help in building brand awareness, positive reputation and increase the visibility and availability of the books to potential customers.

When Blue Water Publication Releases Professional Books,it Lends or Donates