A marketing research company categorized Jane as an early adopter.Which of the following is true of Jane in the context of early adopters?
A) She will wait until uncertainty about a new product is resolved before buying it.
B) She will be well integrated into her social system.
C) She will have a skeptical attitude toward new ideas.
D) She will have a low potential for opinion leadership.

Question

Quizplus · Accepted Answer

Early adopters are individuals like Jane who are well-respected and integrated into their social networks. They are the individuals who are likely to try a new product or service based on their own judgement and influence others in their network to do the same. Option A is incorrect as early adopters are individuals who are willing to take the risk and try out new products despite the uncertainty. Option C is also incorrect as early adopters are typically optimistic and excited about new ideas. Option D is also incorrect as early adopters have a high potential for opinion leadership.

A Marketing Research Company Categorized Jane as an Early Adopter