Alpha Information Inc.is a firm that manufactures desktop computers and wireless network hardware components.The company is spending heavily on R&D to experiment with new designs for wireless networks instead of trying to refine how well they make their current wireless network hardware components.The firm is going through a period of ambiguity and anxiety.Alpha Information Inc.is in the:
A) dominant design phase.
B) era of incremental change.
C) era of ferment.
D) specific phase.

Question

Quizplus · Accepted Answer

Alpha Information Inc. is going through a period of ambiguity and anxiety, which is characteristic of the era of ferment. This era is marked by uncertainty and experimentation in which companies explore new ideas and technologies. As such, the focus is on experimentation rather than incremental improvement or refining existing designs.