A marketing research company categorized Jane as an early adopter.Which of the following would be true of Jane in this context?
A) She does not adopt an innovation until she feels pressure from her peers.
B) She is well integrated into her social system.
C) She has a skeptical attitude toward new ideas.
D) She has a low potential for opinion leadership.

Question

Quizplus · Accepted Answer

Early adopters are individuals who are well integrated within their social system and are respected for their opinions. They are opinion leaders who embrace new ideas and technologies early on. Option A contradicts the description of an early adopter, as they are known for their willingness to try new things without the need for peer pressure. Option C describes a personality trait that is not necessarily associated with early adopters. Option D is also incorrect as early adopters have a high potential for opinion leadership.

A Marketing Research Company Categorized Jane as an Early Adopter