Which of the following statements about market signaling is correct? 1. The organization releases information about a new product generation. 2. The organization limits a challenger's access to the best source of raw materials or labor. 3. The organization announces that it is fighting a new process technology. 4. The organization makes exclusive arrangements with the channels.
A) 1 and 3 only
B) 1 and 4 only
C) 2 and 3 only
D) 2 and 4 only

Question

Quizplus · Accepted Answer

Market signaling involves actions like releasing information about new products or processes to influence competitors' perceptions and actions. Statements 1 and 3 fit this description.

Which of the Following Statements About Market Signaling Is Correct