An internationally recognized brand name is an entrance barrier to new competitors because new competitors would:
A) Have to initiate a price war in order to enter the industry.
B) Face increased production costs.
C) Face increased marketing costs.
D) Face higher learning costs, which would increase fixed costs.

Question

Quizplus · Accepted Answer

New competitors would face increased marketing costs to establish brand recognition and compete with an already established and recognized brand.

An Internationally Recognized Brand Name Is an Entrance Barrier to New