Which of the following best describes a market signal?
A) The bargaining power of buyers is forcing a drop in market prices.
B) There is pressure from the competitor's substitute products.
C) Strategic analysis by the organization indicates feasibility of expanding to new market niches.
D) The competitor announces a new warranty program.

Question

Quizplus · Accepted Answer

A market signal is an action taken by a competitor that provides insight into their intentions or strategies, such as announcing a new warranty program.

Which of the Following Best Describes a Market Signal