A grocery chain using a shoppers card to keep track of customer purchases and preferences is an example of
A)Complete Resource Management Systems.
B)Collaborative Resource Management Systems.
C)Customer Relationship Management System.
D)Collaborative Relationship Management Systems.

Question

Quizplus · Accepted Answer

A grocery chain using a shoppers card to track customer purchases and preferences is utilizing a Customer Relationship Management System (CRM). CRM systems are designed to manage a company's interactions with current and potential customers by using data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth.

A Grocery Chain Using a Shoppers Card to Keep Track