Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

Question

Quizplus · Accepted Answer

Holly's goal is to improve the website's ranking in Google's organic listings by focusing on relevant keywords, which is the essence of search engine optimization (SEO).

Holly Is Managing the Online Marketing Efforts for a Bakery