A pharmaceutical company's marketing team wants to send out notifications about new products to alert users of recalls and newly discovered adverse drug reactions. The team plans to use the names and mailing addresses that users have provided. Which of the following data privacy standards does this violate?

Question

Quizplus · Accepted Answer

The purpose limitation principle states that personal data should be collected for specified, explicit, and legitimate purposes and not further processed in a manner that is incompatible with those purposes. Using the data for marketing notifications when it was collected for recalls and adverse reactions violates this principle.

A Pharmaceutical Company's Marketing Team Wants to Send Out Notifications