A multichannel retailer is one that
A) is a combination of single-channel retailers.
B) channels all assortments through stores.
C) works with other retailers who are in the channel.
D) sells merchandise or services through more than one channel.
E) buys merchandise from multiple channels to sell in the stores.

Question

A multichannel retailer is one that 
A) is a combination of single-channel retailers.
B) channels all assortments through stores.
C) works with other retailers who are in the channel.
D) sells merchandise or services through more than one channel.
E) buys merchandise from multiple channels to sell in the stores.

Quizplus · Accepted Answer

Multichannel retailing involves using more than one channel to sell and deliver merchandise and services to consumers.

A Multichannel Retailer Is One That