Dave is a part of the strategic retail planning process in his organization. He has defined the business mission. Which of the following steps is most likely Dave's next stage in the strategic planning process?
A) Conduct a SWOT analysis.
B) Evaluate performance and make adjustments.
C) Develop a retail mix to implement strategy.
D) Establish specific objectives and allocate resources.
E) Evaluate strategic alternatives.

Question

Quizplus · Accepted Answer

After developing a mission statement and setting objectives, the next step in the strategic planning process is to conduct a SWOT analysis. A SWOT analysis involves an analysis of the retailer's internal environment (strengths and weaknesses) and external environment (opportunities and threats).

Dave Is a Part of the Strategic Retail Planning Process