Wendy's Inc.has established itself in the fast food market as one of the top 5 restaurants in the city.Customers frequent Wendy's because of the impeccable quality of food associated with it.Which of the following is most likely to be the reason for Wendy's sustainable competitive advantage?
A) Unique merchandise
B) Brand image
C) Customer service
D) Location
E) Price
Correct Answer:
Verified
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