Jake, who runs a health food store, finds it is rewarding to interact with customers who like to eat organic and health food. Hence, he is recognized in the local community. Which objective of retailing does Jake emphasize by this practice?
A) Financial objective
B) Personal objective
C) Societal objective
D) Environmental objective
E) Administrational objective

Question

Quizplus · Accepted Answer

Many retailers, particularly owners of small, independent businesses, have important personal objectives, including self-gratification, status, and respect.

Jake, Who Runs a Health Food Store, Finds It Is