If a retailer's gross margin is tracking below plan, which of these options would increase their gross margin?
A) Negotiate better prices with vendors to decrease cost of goods sold
B) Increase payroll
C) Increase markdowns
D) Decrease utilities
E) Defer paying taxes

Question

Quizplus · Accepted Answer

Since net sales - cost of goods sold = gross margin, decreasing cost of goods of sold would increase gross margin.

If a Retailer's Gross Margin Is Tracking Below Plan, Which