To study how online communication can coalesce into long-term sustained action toward a collective social goal, a researcher analyzed and coded all the social media text surrounding a single topic. This can best be described as:

Question

To study how online communication can coalesce into long-term sustained action toward a collective social goal, a researcher analyzed and coded all the social media text surrounding a single topic.  This can best be described as:

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11ecba2d_0d72_e164_a3bf_cf803f20ea67_MD0008_00 The analysis and coding of social media text is an example of a content analysis, which involves the systematic coding and interpretation of human communication (eg, website content, organizational literature, oral transcripts) for research. Content analyses turn qualitative (non-numeric) visual or textual information into quantitative (numeric) data for analysis. Long-term collective action (lasting weeks to years) toward a social goal describes a social movement, which is meant to produce social change. Social movements start with the emergence of an idea (eg, women should have the right to vote) around which individuals coalesce (unite). Over time, social movements tend to become more organized and bureaucratic, and eventually succeed or fail. Successful social movements create lasting changes in how society functions, but social movements that fail may also have a lasting impact. For example, the Occupy Wall Street movement achieved no specific aims, but it brought lasting attention to wealth/income inequality in the U.S. (Choice A) Observational analysis refers to the observation of behavior in its natural setting, rather than in an artificial setting such as a laboratory. Although analyzing social media text could be considered an observational analysis, the researcher did not assess demographic shifts (ie, changes in population characteristics). (Choice B) Opinion surveys ask individuals predetermined questions to assess public attitudes about a topic (eg, "How do you feel about the economy?"). The researcher did not conduct an opinion survey about globalization (ie, increasing connection and interdependence of societies across the globe). (Choice D) A random sampling would include only a selection of possible participants or data points for analysis. Because the researcher assessed all social media texts surrounding a single topic, this analysis was not a random sampling, and it did not examine civil unrest (ie, disturbances caused by groups of people [eg, riots, rebellions]). Educational objective: Content analysis involves systematic coding and interpretation of human communication (eg, online media). Social movements are organized collective actions that are sustained (lasting weeks to years) and meant to produce social change.

To Study How Online Communication Can Coalesce into Long-Term Sustained