A(n) ________ strategy emphasizes the continuity of retail prices at a level somewhere between the regular nonsale price and the deep-discount sale price of high/low retailers.
A) leader pricing
B) keystoning
C) high/low pricing
D) price skimming
E) everyday low-pricing

Question

Quizplus · Accepted Answer

Many retailers, particularly supermarkets, home improvement centers, and discount stores, have adopted an everyday low-pricing (EDLP) strategy. The EDLP strategy emphasizes the continuity of retail prices at a level somewhere between the regular nonsale price and the deep-discount sale price of high/low retailers.

A(n) ________ Strategy Emphasizes the Continuity of Retail Prices at a Level