How can a retailer that wants to use an EDLP strategy persuade customers away from high/low strategy competitors?
A) By using price lining
B) By using a demand-oriented method for setting retail prices
C) By assuring customers of low prices
D) By refusing to accept manufacturers' coupons
E) By increasing advertising

Question

Quizplus · Accepted Answer

The EDLP strategy lets customers know that they will get the same low prices every time they patronize the EDLP retailer. Customers do not have to read the ads and wait for items they want to go on sale.

How Can a Retailer That Wants to Use an EDLP