________ is the practice of pricing certain items lower than normal to increase customers' traffic flow or boost sales of complementary products.
A) Stimulus pricing
B) Leader pricing
C) Follow-up pricing
D) Price lining
E) Odd pricing

Question

Quizplus · Accepted Answer

Leader pricing is pricing certain items lower than normal to increase customers' traffic flow or boost sales of complementary products. The best items for leader pricing are frequently purchased products like white bread, milk, and eggs or well-known brand names like Coca-Cola and Kellogg's Corn Flakes.

________ Is the Practice of Pricing Certain Items Lower Than