What Can a Retailer Do to Keep Customers from Being

What can a retailer do to keep customers from being confused about the retailer's image?

A) Develop an integrated marketing communication program to deliver a consistent message.
B) Standardize pricing across all geographic locations.
C) Change the offerings based on the current fads to stay contemporary.
D) Re-design stores to suit contemporary tastes.
E) Be consistent in competitiveness as it clearly defines top performers in the market.