Michael, an actor, plays the protagonist in a sitcom. As per his contractual obligations, he is required to be seen drinking Fizzy Cola, a brand of soda pop, at least once in every episode. Which of the following terms best reflects this situation?
A) Product placement
B) Sample
C) Rebate
D) Public relations
E) Personal selling

Question

Quizplus · Accepted Answer

When retailers and vendors use product placement, they pay to have their product included in nontraditional situations, such as in a scene in a movie or television program.

Michael, an Actor, Plays the Protagonist in a Sitcom