Brianna, a marketing manager for a chain of clothing stores, recently received an e-mail with some timely and reliable information about trends in men's clothing for next season. Unfortunately, her store sells only women's clothes. The information in the newsletter was not useful to Brianna because it lacked
A) redundancy.
B) accuracy.
C) relevance.
D) selectivity.

Question

Quizplus · Accepted Answer

Useful information has four characteristics: quality (accuracy and reliability), completeness, timeliness, and relevance. The information about men's clothing was not information that met Brianna's needs, so it was not relevant.

Brianna, a Marketing Manager for a Chain of Clothing Stores