People in Marketing Want Cy's Help Because They Are Convinced

People in marketing want Cy's help because they are convinced that many hidden patterns and unexpected relationships could be found in the mountains of data the company accumulates. They think that discovering these relationships might help them develop new marketing strategies. This suggests that Cy's next project will be concerned with

A) datametric analysis.
B) data mining.
C) data refining.
D) data orienteering.