Todd Wallace works as the chief knowledge officer for Pennsylvania Lumber Company. He has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Todd determines that the best value he can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Todd adding value?
A) The primary value activity outbound logistics
B) The primary value activity inbound logistics
C) The primary value activity marketing and sales
D) The primary value activity operations

Question

Quizplus · Accepted Answer

Todd is adding value in the primary value activity of outbound logistics by enhancing the delivery process, specifically by offering free next-day shipping on orders over $50. This directly relates to the distribution and delivery of the final product to the customers.

Todd Wallace Works as the Chief Knowledge Officer for Pennsylvania