The best place for store planners to position a "destination" department or item is the front right-hand side of the store.

Question

Quizplus · Accepted Answer

By strategically placing impulse and demand/destination merchandise throughout the store, retailers increase the chances that customers will shop the entire store and that their attention will be focused on the merchandise that the retailer is most interested in selling. Demand merchandise and promotional merchandise are often placed in the back left-hand corner of the store.

The Best Place for Store Planners to Position a "Destination