Arizona State University communication researcher Paul Mongeau and communication consultant James Stiff suggest that the descriptions of the elaboration likelihood model (ELM) are sufficiently precise and accurate to facilitate an adequate test of the entire model.
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Q14: Richard Petty and John Cacioppo believe motivation
Q15: Issue-relevant thinking (elaboration) takes more than intelligence;
Q16: The elaboration likelihood model provides an absolute
Q17: Consistent with the democratic values of a
Q19: Most messages are processed _.
Q20: When predetermined conclusions color the supporting data
Q21: Compare and contrast the central and peripheral
Q22: Which route-the central or the peripheral-handles more
Q23: How would elaboration likelihood model (ELM) assist
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