A firm that follows an ethnocentric approach applies the morality used by which of the following?
A) host nation
B) industry
C) general society
D) home country

Question

Quizplus · Accepted Answer

An ethnocentric approach is one where a firm uses the morality and values of its home country as a basis for decision-making, without taking into account the values and beliefs of the host country. Thus, the firm would apply the morality used by its home country.

A Firm That Follows an Ethnocentric Approach Applies the Morality