Which of the following is the most critical aspect of a franchising strategy?
A) customer base
B) political risk
C) quality control
D) local marketing

Question

Quizplus · Accepted Answer

Quality control is critical in a franchising strategy because maintaining a consistent level of quality across all franchise locations is essential to maintaining the reputation and brand image of the franchise. This helps to ensure customer satisfaction and loyalty, which ultimately leads to more business and revenue for the franchise as a whole. While customer base, political risk, and local marketing are also important considerations for franchising, they are secondary to quality control.

Which of the Following Is the Most Critical Aspect of a Franchising