With a transnational strategy, the need for complex integrating mechanisms is ________, and in an international strategy, the need is ________.
A) very high; very low
B) very low; high
C) very high; medium
D) medium; very high

Question

Quizplus · Accepted Answer

With a transnational strategy, there is a high need for complex integrating mechanisms because there is a need to balance global integration and local responsiveness. In an international strategy, the need for integrating mechanisms is medium because the focus is on competition in local markets rather than creating a globally integrated business.

With a Transnational Strategy, the Need for Complex Integrating Mechanisms