A hospital offers a coupon in the newspaper for a free heart-healthy assessment for individuals over age 60 for 2 weeks after opening the new heart center. This is an example of a sales promotion strategy.
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Q11: The physician's gender has been found to
Q12: Patients of female physicians have been found
Q13: A hospital in a particular community has
Q14: The major advantage of the interpersonal channel
Q15: Advertising is any indirectly paid form of
Q17: The right message delivered to the correct
Q18: Owned media are all media owned by
Q19: When patients post a story about the
Q20: All of the following are unique key
Q21: A major limitation of advertising over publicity
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