The people who see the messages of an advertiser but are not in the target market are referred to as:
A) the incremental target audience.
B) the unpaid gained audience.
C) waste.
D) unintended reach.
Correct Answer:
Verified
Q7: Effective pretesting of an advertisement requires that:
A)
Q8: The most expensive form of pretesting is
Q9: The form in which the message is
Q10: The unduplicated audience that is covered in
Q11: The more people who are exposed to
Q13: The number of times the same person
Q14: Which of the following is not a
Q15: Scheduling advertising for short periods of time
Q16: The logic of a flighting schedule is
Q17: Cost per thousand is a calculation to
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