Many women's hospitals are now offering specialized programs for men. This approach is an example of what type of strategy?

Name: Many women's hospitals are now offering specialized programs for men. This approach is an example of what type of strategy?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market development involves identifying and targeting new market segments with existing products. In this case, women's hospitals are targeting men with specialized programs, which is an example of market development.

Many Women's Hospitals Are Now Offering Specialized Programs for Men