According to sociologist Rogers, which of the following could prevent pro-innovation bias in using the innovations theory?
A) Finalize the research before product implementation
B) Conduct research during adoption of idea
C) Use of only the successful ideas
D) Selecting specific groups to adopt the product

Question

Quizplus · Accepted Answer

Conducting research during the adoption of an idea allows for real-time feedback and adjustments, reducing the likelihood of pro-innovation bias by ensuring that the innovation is evaluated in practice rather than just in theory.

According to Sociologist Rogers, Which of the Following Could Prevent