The Fech Moving Company, in Virginia, is into cleaning and moving services. To charge for its services, it obtains pricing information from the market and uses the prices of competitors as a benchmark. Which pricing strategy is the Fech Moving Company using?

Question

Quizplus · Accepted Answer

Competition-based pricing involves setting prices based on the prices of competitors. Fech Moving Company uses this strategy by benchmarking its prices against those of its competitors in the market.

The Fech Moving Company, in Virginia, Is into Cleaning and Moving