When Loblaw's CEO draws on his own credibility as well as logical and emotional appeals to persuade his audience to support Canadian farmers by buying locally grown food, which of the following rhetorical tools is he using?
A) Ethos, pathos, and logos
B) Analysis, synthesis, and argumentation
C) Asyndeton, mimesis, and numeration
D) Analogy, metaphor, and simile

Question

Quizplus · Accepted Answer

Ethos, pathos, and logos are the three modes of persuasion identified by Aristotle. Ethos appeals to the speaker's credibility, pathos to the audience's emotions, and logos to logic or reason. The CEO's approach as described uses all three.

When Loblaw's CEO Draws on His Own Credibility as Well