What is an example of glocalization?
A) Global cosmopolitan lifestyles
B) Standardized global brands
C) Multi-cultural marketplaces
D) Hybridization Hybridisation of global brands and marketing
Correct Answer:
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Q1: McDonaldization refers to which of the following?
A)
Q2: Which of the following is a key
Q3: The unidirectional flow from the centre is
Q4: Unidirectional flow of brands from more affluent
Q5: Multi-directional and interrelated flows of brands independent
Q7: What is an example of globalization?
A) Global
Q8: What is an example of deterritorialization?
A) Global
Q9: What is a key assumption of deterritorialization?
A)
Q10: What is a key assumption of glocalization?
A)
Q11: What is a key assumption of globalization?
A)
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