What do global brands mean in the deterritorialization framework?
A) Global brands are the opposite of local culture
B) Consumption of global brands represents an adaption to Western culture
C) Consumption of global brands represents an endorsement of Western culture
D) A sense of imagined community

Question

Quizplus · Accepted Answer

In the deterritorialization framework, global brands create a sense of imagined community by transcending local boundaries and fostering a shared identity among consumers worldwide.

What Do Global Brands Mean in the Deterritorialization Framework