German camera manufacturer brand ran a social media campaign informing consumers not to watch the advertisement. The advertisement ran for 45 minutes and showed a skilled craftsperson making a camera. Is this an example of brand purpose?
A) No, brand purpose only involves social causes.
B) No, this is a clever story with a twist, nothing more.
C) Yes, the emphasis on skill and care is an example of purpose.
D) None of these.
Correct Answer:
Verified
Q20: When a set of marketing activities become
Q21: How does a contextual approach to ethics
Q22: What does a strategy of brand purpose
Q23: Brand purpose helps overcome a deficit in
Q24: How do brand purpose and brand storytelling
Q26: What are some ethical challenges arising from
Q27: A brand such as BP that talks
Q28: The call for greater 'consumer responsibility' is
Q29: The decision by Pepsi to benefit from
Q30: Running an advertisement featuring different actors from
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents