As the advertising director for a young, urban magazine, Leitrim McElroy must often remind his clients that ________ are typically cynical about hard-sell marketing pitches that promise more than they can deliver.

Question

Quizplus · Accepted Answer

Generation Y, also known as millennials, are the demographic born from the early 1980s to the early 2000s, and are the most likely to be the audience of a young, urban magazine. This generation is known for being skeptical of marketing tactics and focusing on the authenticity of a product or service.

As the Advertising Director for a Young, Urban Magazine, Leitrim