In which of the following economies would we expect to find few opportunities for marketers?
A) industrial economies
B) raw-material-exporting economies
C) subsistence economies
D) land-locked economies
E) industrializing economies

Question

Quizplus · Accepted Answer

Subsistence economies are characterized by low levels of economic activity, limited infrastructure, and basic living conditions. The majority of the population in subsistence economies is focused on meeting their basic needs, leaving little disposable income for purchasing consumer goods. Therefore, there are few opportunities for marketers in subsistence economies.

In Which of the Following Economies Would We Expect to Find