The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.
A) market-buildup
B) group-discussion
C) market-test
D) brand development index
E) multiple-factor index

Question

Quizplus · Accepted Answer

The market-buildup method is specifically designed to estimate the market potential by identifying all potential buyers in a given market and estimating their likely purchases. Therefore, option A is the best choice. The other options are not relevant to the given scenario.

The ________ Method of Determining Area Market Potential Calls for Identifying