A company can take eight possible actions to improve the quantity and quality of its marketing intelligence.

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A company can take eight possible actions to improve the quantity and quality of its marketing intelligence. These include: 1) training and motivating sales force to gather intelligence 2) motivating distributors, retailers and other intermediaries to share important intelligence 3) encouraging customers to share their experiences and insights 4) collecting competitive intelligence 5) purchasing information from outside suppliers 6) conducting online surveys and focus groups 7) monitoring social media and 8) benchmarking best practices of other companies.

A Company Can Take Eight Possible Actions to Improve the Quantity