Marketing-mix modelling focuses on baseline sales and long-term effects instead of incremental growth.

Name: Marketing-mix modelling focuses on baseline sales and long-term effects instead of incremental growth.
Brand: Quizplus
Rating: 4.9 (30 reviews)

Question

Quizplus · Accepted Answer

Marketing-mix modeling primarily aims to measure the incremental sales generated by different marketing activities, focusing on the short-term direct impact of these activities rather than just baseline sales and long-term effects.

Marketing-Mix Modelling Focuses on Baseline Sales and Long-Term Effects Instead