The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called
A) database marketing.
B) datamining.
C) data warehousing.
D) custom marketing.
E) electronic marketing.

Question

Quizplus · Accepted Answer

Database marketing involves using customer data to create targeted marketing efforts, build customer relationships, and ultimately increase sales. Datamining and data warehousing are related concepts but are more focused on the technical aspects of managing data, while custom marketing and electronic marketing do not specifically relate to the use of customer data.

The Process of Building, Maintaining, and Using Customer Databases and Other