Brand equity is the customer's objective assessment of the utility of an offering based on perceptions of its benefits relative to its costs.

Name: Brand equity is the customer's objective assessment of the utility of an offering based on perceptions of its benefits relative to its costs.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product or service, based on consumers' perceptions, associations, and loyalty, rather than an objective assessment of utility.

Brand Equity Is the Customer's Objective Assessment of the Utility