Income does not always predict the best customers. For instance, ________ were among the first purchasers of colour television sets.
A) the social elite
B) blue-collar workers
C) the homeless
D) white collar executives
E) upper middle class professionals

Question

Quizplus · Accepted Answer

Blue-collar workers were among the first purchasers of colour television sets, despite not having the highest incomes. This highlights the fact that income is not always the best predictor of consumer behavior.

Income Does Not Always Predict the Best Customers