Building a unique, clear brand position has enabled Staples Business Depot to become Canada's largest supplier of office supplies and business services. This clear positioning reflects which of the five pillars of brand equity?
A) brand energy
B) brand relevance
C) brand knowledge
D) brand esteem
E) brand differentiation

Question

Quizplus · Accepted Answer

Building a unique and clear brand position is directly related to brand differentiation, which helps a brand stand out from its competitors and gain a unique identity in the market. This has enabled Staples Business Depot to become Canada's largest supplier of office supplies and business services.

Building a Unique, Clear Brand Position Has Enabled Staples Business