To counter value-based players, it will be necessary to focus on areas where their business models give other companies room to maneuver. For example, instead of directly competing with Walmart and other retailers, Shoppers Drug Mart emphasizes convenience, selection, and expert advice. Which of the following general strategies is Shoppers rug Mart using as its main competitive focus?
A) differentiation
B) execution
C) cost leadership
D) vertical integration
E) implementation

Question

Quizplus · Accepted Answer

Shoppers Drug Mart is focusing on offering something unique and different from their competitors, by emphasizing convenience, selection, and expert advice. This is the basis of a differentiation strategy, which aims to set a company apart from its competitors by offering something that is perceived as unique and valuable by customers.

To Counter Value-Based Players, It Will Be Necessary to Focus