A group of firms following the same strategy in a given target market is called a strategic alliance.

Name: A group of firms following the same strategy in a given target market is called a strategic alliance.
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A group of firms following the same strategy in a given target market is called a strategic group. A strategic alliance is a partnership between two or more firms for a specific project or collaboration, but they may not necessarily be following the same strategy in the market.

A Group of Firms Following the Same Strategy in a Given